Big Brands: Amazon
Find out how Amazon grew from an innovative way to sell books into a giant of the technology industry in such a short space of time. It looks at the brightest business minds behind Amazon's meteoric rise, the technological innovation driven by Amazon, from the Kindle to the Fire Phone and what the future might hold for Amazon from drone delivery to space travel!
From the battle for eBooks to the company's marketing strategies, this is a fascinating look at Amazon and at the eCommerce industry as a whole. Ideal as a leisure read to accompany Business Studies GCSE or A Level, or for cross-curricular biography and literacy work at KS2.