'This is not just an important but an imperative project . . . Barabási is the person' Nassim Nicholas Taleb, bestselling author of The Black Swan
The ground-breaking international bestseller that reveals the indisputable scientific laws that can turn your achievements into success and how to use them to your own advantage.
In The Formula, Barabási, one of the world's leading experts on the science of networks, reveals the unspoken rules behind who truly gets ahead and why, and outlines the five laws that govern this phenomenon and how we can use them to our own advantage.
Drawing on Big Data research that covers everyone from the ace fighter pilot The Red Baron to graffiti artist Jean-Michel Basquiat; Miles Davis and his recording of 'Kind of Blue' to Marcel Duchamps and Tiger Woods, Barabasi, shows why success can come at any time, as long as we are persistent, why in successful teams one person gets the lion share of the credit and why the last interviewee almost always gets the job.
Unveiling the scientific principles that drive success, and how to leverage them, Barabasi offers a new understanding of the very foundation of how people excel in today's society, and how to harness these principles for yourself.
In the media
This is not just an important but an imperative project: to approach the problem of randomness and success using the state-of-the-art scientific arsenal we have. Barabási is the person
Nassim Nicholas Taleb, bestselling author of Skin in the Game
It's rare that a book about success turns out to be such a page-turner, but there you go. File [The Formula] away with Freakonomics or Outliers
A fascinating new book
A fun, fast, first-hand account of efforts to use big data to pull back the curtain on our collective dynamics. The Formula offers a rich tour of research on how relatively simple feedback forces channel our lives in surprising and counter-intuitive ways