Big Brands: Samsung

Cath Senker

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Wayland

9780750292665
32
Synopsis

Find out how Samsung grew from a small food export company to become the manufacturer of so many of the must-have gadgets in just 50 years. This title looks at:

· Some of the brightest business minds behind Samsung's meteoric rise
· How the company consistently stays at the cutting edge of technological innovation
· The marketing and PR strategies that have built Samsung into the powerful brand it is today

From Samsung's battle with Sony to what the future could hold for the tech company, this is a fascinating look at Samsung, and the technology industry as a whole.