Celebrating 25 Years of Priddy Books

Pan Macmillan South Africa is proud to join in the global celebrations of Priddy Books, marking 25 years since the publication of Roger Priddy's first children's book. As the official distributor of Priddy Books in South Africa, Pan Macmillan recognizes the profound impact these innovative and engaging titles have had on early childhood development and literacy in the country.

Since its inception, Priddy Books has been dedicated to creating books that are not only fun but also educational. Roger Priddy's passion for helping children learn has resulted in a portfolio of titles that have inspired a love of reading in over 200 million babies, toddlers, and young children worldwide. From the bestselling First 100 Words to the sensory-rich See, Touch, Feel series, Priddy Books have become a staple in South African homes, preschools, and libraries.

First 100

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In a country where early childhood literacy is a critical focus, the contribution of accessible and high-quality children's books cannot be overstated. Research highlights that a child's first five years are a crucial period for brain development, and early exposure to books is essential for building a strong foundation for future learning. Priddy Books' brightly designed, durable board books, with their simple labels and colorful photographic images, provide an ideal starting point for this journey. They help to develop image recognition, vocabulary, and a sense of discovery, all of which are fundamental to a child's cognitive growth.

Pan Macmillan South Africa is committed to supporting literacy initiatives across the country and has partnered with various organizations to ensure that children from all backgrounds have access to books. Priddy Books, with their strong focus on early learning and development, have been a key part of these efforts. The partnership with Priddy Books aligns with Pan Macmillan's mission to contribute to a vibrant reading culture in South Africa, a goal that is more important than ever.

"We are incredibly proud to celebrate this milestone with Priddy Books," says Lara Cohen, head of Children’s Books. "For 25 years, Roger Priddy's vision has brought joy and learning to families around the globe, and we are honoured to be part of that story here in South Africa. The impact of these books on our young readers is immeasurable, and we look forward to continuing our partnership to inspire the next generation of lifelong learners."

Pan Macmillan South Africa invites all booksellers, educators, parents, and caregivers to join in the celebration and discover the magic of Priddy Books.