Safe Danger
16 October 2025Imprint: Blink Publishing
Synopsis
Everything you want to achieve in life requires you to take risks, push beyond your comfort zone and build trust with others. Our first instinct is often to avoid risk altogether, but that only creates a chasm between what we want to achieve and what we're willing to do to get there.
To bridge that divide, we need a way to make those risks feel smaller, less dangerous, more worthwhile, and, frankly, more fun. Safe Danger offers groundbreaking insights that will allow readers to overcome and control the risks in their lives, based upon five core principles:
1. Create safe danger
2. Make the familiar unfamiliar
3. Celebrate joyful failing
4. Connect through highly personal low stakes
5. Jump the tracks of though
Including practical and impactful activities based on these principles, Safe Danger is an essential companion for anyone looking to unlock their full potential or escape an unsatisfying professional life.
Taking safe risks has been proven to help build confidence and strengthen the emotional muscles needed to deal with uncertainty and navigate unexpected change, meaning you'll be better prepared to take important risks when the opportunities arise.
To bridge that divide, we need a way to make those risks feel smaller, less dangerous, more worthwhile, and, frankly, more fun. Safe Danger offers groundbreaking insights that will allow readers to overcome and control the risks in their lives, based upon five core principles:
1. Create safe danger
2. Make the familiar unfamiliar
3. Celebrate joyful failing
4. Connect through highly personal low stakes
5. Jump the tracks of though
Including practical and impactful activities based on these principles, Safe Danger is an essential companion for anyone looking to unlock their full potential or escape an unsatisfying professional life.
Taking safe risks has been proven to help build confidence and strengthen the emotional muscles needed to deal with uncertainty and navigate unexpected change, meaning you'll be better prepared to take important risks when the opportunities arise.
Details
16 October 2025320 pages
9781785120732Imprint: Blink Publishing
Reviews
'Our story about risk is getting in the way of creating the future we need. Ben opens the door for teams to come alive, wake up and make an impact'Seth Godin, bestselling author of This Is Strategy and This Is Marketing
'Safe Danger offers a research-backed roadmap to building more effective teams - showing how small, playful risks can unlock the psychological safety and authentic trust that we all need to thrive'Laurie Santos, Professor of Psychology at Yale, and host of The Happiness Lab podcast
'Delightful and profound, Safe Danger delivers on its provocative title. Author Ben Swire offers a timeless guide to living a fuller and more innovative life while becoming a better leader. With its engaging stories and practical creative activities, this may be one of the most useful management books you will read this year'Amy C. Edmondson, Novartis Professor of Leadership, Harvard Business School; author of Right Kind of Wrong: The Science of Failing Well, and the person whose work brought the term “psychological safety” into everyday life
'Safe Danger is a blueprint for building cultures where connection and creativity become the norm - not the exception. With the insight of a designer and the heart of a humanist, Ben Swire shows how small risks can lead to big breakthroughs - in teams, in culture, and in ourselves'Tim Brown, author of Change by Design and Chair of IDEO