Sorbet’s founder and CEO, Ian Fuhr, is a serial entrepreneur. Over a 40-year period he has launched five successful companies. With each endeavour, he entered a new industry and successfully challenged the status quo. Over the years he cultivated a unique business philosophy that culminated in the launch of the Sorbet brand in 2005. Get that feeling, the story of Ian Fuhr’s background, his history and how Sorbet was born, is now also available as a paperback edition published by Pan Macmillan.