Selling Products Online

Age 16 +
15 August 2023
200 pages


So you’ve come up with a winning idea for a product to sell online. What now? How do you turn your idea into a successful e-commerce business?

"As a business focused on aiding SMEs in South Africa, partnering with Heavy Chef, which shares a similar vision, is truly remarkable. The book offers countless insightful ideas, making it an essential tool for every SME's arsenal." – Brendon Williamson, managing director of Payfast

Selling Products Online is the book for you. Brought to you by Heavy Chef and Payfast, this practical 10-step guide is designed to support you on every step of your e-commerce journey and will show you how to:

  1. Find your customers.
  2. Set up your e-commerce store.
  3. Take online payments.
  4. Sell on existing platforms.
  5. Attract more customers.
  6. Fulfil online orders.
  7. Manage stock.
  8. Serve your customers.
  9. Make a profit.
  10. Build your team.

Heavy Chef sat down with some of South Africa’s pre-eminent entrepreneurs to fill these pages with real, practical advice from experts who’ve beaten their own paths to success in e-commerce. You’ll hear from the brains behind some of South Africa’s most-loved brands, including Faithful to Nature, Payfast, SnapScan, Yuppiechef, and many more. They’ll answer all your questions about selling products online in concise “bites” – as if you’re sitting down to coffee with them. Go on. Tuck in.