Cultureneering - a new book by serial entrepreneur, Ian Fuhr

Written by Ian Fuhr, serial entrepreneur and founder of Sorbet Group and The Hatch Institute. After 40+ years of experience mastering culture and obsessive customer service, Fuhr packs his lessons, insights and best-practice into the only culture guide you will ever need.

3 minutes to read
Virtual book launch, Cultureneering by Ian Fuhr.

CULTURENEERING = Building a strong business culture in a diverse workforce that delivers obsessive customer service.

Are you a leader who aims to drive real growth for the people within your organisation and at the same time deliver exceptional customer service that sets you apart from your competitors?

Running a business in a racially polarised country with a melting pot of diversity, requires leaders to understand the complexity of building an inclusive culture out of a fragmented workforce. A strong culture is not only focused on chasing financial objectives, but is based on trust, equality, respect and mutual tolerance. When every employee has a true sense of belonging, despite their differences, it is possible to create a common purpose of obsessive customer service.

‘Ian taught me the valuable lesson that, without the right culture, businesses cannot effectively serve their customers. - Andile Khumalo, founder of I AM AN ENTREPRENEUR’

Cultureneering is a philosophy and framework that Ian Fuhr has spent four decades developing, and which he perfected while building the Sorbet Group, Africa’s largest beauty salon chain. This book takes the reader on a journey of personal development and unpacks the unbreakable link between culture and service. It reveals the tools required to build a company culture that is good for its people, its customers and, ultimately, for sustainable growth. Leaders need to embrace this culture-driven approach to business leadership as it promises to play an important role in the overall transformation of our country’s workforce.

Cultureneering: Culture, Diversity and Customer Service will be available online and in store from the 1st of October 2021.

IAN FUHR is a serial entrepreneur and founder of the Sorbet Group of companies and, most recently, The Hatch Institute. The institute is a coaching and consulting business that is helping business owners and leadership teams across South Africa discover the transformative power of Cultureneering.