Synopsis
'A powerful alternative to burnout culture and digital distraction' CHARLES DUHIGG, author of the bestsellers The Power of Habit and Supercommunicators
Are the conveniences and distractions of modern life undermining your personal growth and ability to realise your true potential?
Each of us has an innate drive for progress and growth. It's why we feel alive and fulfilled when we channel that drive into meaningful goals, be it starting a business, writing a book, learning an instrument, studying a craft or training for a marathon. Excellence is not a destination so much as an energising process of growth and becoming - one that yields our best performances and, every bit as important, our best selves. Except too often the hustle of our demanding, distracting and fad-driven lives works against us, leaving us frustrated, unfulfilled and unable to focus on what really matters.
Performance coach and international bestselling author Brad Stulberg offers a fascinating new theory of excellence and why our pursuit of it is integral to personal growth, satisfaction and lasting well-being. First exploring the new science of why we are hardwired for excellence and what true excellence really is, he then outlines the core mindsets, habits and practices to help us cultivate excellence in ourselves and others.
Eye-opening, informative and empowering, The Way of Excellence will give you a new perspective on prioritising excellence and building a more fulfilling life around it.
Are the conveniences and distractions of modern life undermining your personal growth and ability to realise your true potential?
Each of us has an innate drive for progress and growth. It's why we feel alive and fulfilled when we channel that drive into meaningful goals, be it starting a business, writing a book, learning an instrument, studying a craft or training for a marathon. Excellence is not a destination so much as an energising process of growth and becoming - one that yields our best performances and, every bit as important, our best selves. Except too often the hustle of our demanding, distracting and fad-driven lives works against us, leaving us frustrated, unfulfilled and unable to focus on what really matters.
Performance coach and international bestselling author Brad Stulberg offers a fascinating new theory of excellence and why our pursuit of it is integral to personal growth, satisfaction and lasting well-being. First exploring the new science of why we are hardwired for excellence and what true excellence really is, he then outlines the core mindsets, habits and practices to help us cultivate excellence in ourselves and others.
Eye-opening, informative and empowering, The Way of Excellence will give you a new perspective on prioritising excellence and building a more fulfilling life around it.
Details
29 January 2026
9781788709804Imprint: Blink Publishing
Reviews
In a chaotic world filled with shallow distraction and performative busyness, The Way of Excellence is a must-read book that offers a path toward something deeper: the disciplined pursuit of mastery, competence, and mattering. Whether you're a knowledge worker, creative, or student, I highly recommend it.
In The Way of Excellence, readers are invited to rethink what it truly means to be at their best-not through perfectionism or shallow success, but through purposeful growth and meaningful engagement. Drawing on science, philosophy, and stories from world-class performers, the book reveals how excellence is a deeply human process. Stulberg offers a powerful alternative to burnout culture and digital distraction, showing how anyone can cultivate a life of focus, vitality, and authentic achievement.
'This is an absolutely beautiful book that captures a lot of what I believe as a coach. There is power in committing to a process mindset, both for an individual and for a team. But the gratification that comes from truly losing one's self in that process is an amazing gift. It brings joy, peace of mind, and a sense of pride. These are things we frequently talk about with the Warriors, and I believe are part of our success'
A transformative read for aspiring high performers of all disciplines and all levels. Brad's words help me to hone my own process and ensure I'm keeping the most important things the most important things. This book is the best reminder that the way we do what we do matters.
