How To Negotiate
Negotiation is such a familiar part of our everyday lives that we often fail to recognize it’s even happening, let alone identify the power battles and psychological warfare it entails. In our busy everyday lives, we seldom pause to reflect that negotiating is, in fact, a complex and strategic mind game.
In How To Negotiate, Christopher Copper-Ind shows the inner workings of all types of negotiations, from the mundane division of household chores to pay rises and high-powered business deals. By understanding the psychology and essential skills involved, you'll be able to bring enviable insight to your own negotiations going forward giving you the confidence to succeed.
Christopher Copper-Ind brings [these] sprawling negotiations to life and plumbs them for dealmaking wisdom . . . If, like me, you want to strike mutually beneficial bargains rather than burn your bridges, then How to Negotiate is the book for you.